The vast majority of TV and video ads get skipped, spam emails get deleted or filtered without being opened, and over 220 million people are listed on the National Do Not Call Registry. As opposed to the older “outbound” marketing approach of buying ads and email lists and praying to the finicky internet gods (Note to self: new band name?) to bless you with traffic, inbound marketing is built on creating kick-ass content that naturally pulls people toward your brand.
We love to hear great talks at meetups